Enterprise software may seem impersonal at first glance of a potential customer. With so many people working from home, though, enterprise software has gone from an efficient tool to a necessity. A lot of people still crave that human element, now more than ever. Customer service is that human element. How you treat your clientsRead more

Whether or not you’d like to admit it, Facebook has probably made some sort of imprint on your life since its launch 15 years ago. First, let that number sink in: fifteen years. We bet it’s not hard to recall where you were on that momentous day when your own tender profile was born. AndRead more

There’s a reason everyone’s face is glued to their phones half the time: we are a world obsessed with our social media. The possibility of a new friend or follower request, a message, someone’s new video or an update is enough to cause most people to check their phone multiple times during a conversation withRead more

Marketing is critical for any business that wants to grow. Yet, many people hate the process of marketing and self-promotion. How do you make accounting or logistics sound fun? Perhaps the issue is how you think marketing has to be done. Maybe you associate marketing with cheesy spokespeople. Although, if you’re not the most excitedRead more

When the creators of MySpace first launched their website, which was meant to compete with Friendster and other pre-existing social media platforms, they knew they’d have an uphill battle. But it was obvious then that word-of-mouth was the best way to go. Or rather, “word-of-share.” These founders had already been on Friendster, and they sawRead more

Ever since we were kids, summer is a mental burst of energy that fills us with the thought that anything can happen over the course of a few stress-free months. It meant no school; it meant hanging out with our friends in swimsuits, and it meant trips where anything was possible. It meant sleepovers thatRead more

It’s time to ditch everything you used to know about public relations. Times are changing, and we all need to hop on board with the more modern ways of PR, with blogger outreach being a big one. 1. What is outreach marketing? Outreach marketing entails reaching out to online sources (be they blogs, news sources,Read more

There’s no denying the importance for a business of maintaining a modern website capable of captivating impatient internet users. You know what I mean—we all suffer from shortened attention spans thanks to the internet. But you can conquer the mainstream norm and get your website up-to-date. All it takes is a little elbow grease andRead more

There’s nothing quite like a good old-fashioned phone call, is there? Get on the horn, ring up a client, and shoot the breeze. Whatever happened to that personal touch? Well, we sometimes forget that before the telephone, meetings had to be conducted in-person after spending a small fortune on transportation. All other business was doneRead more

It’s almost 2019, so there’s a fairly good chance you’ve probably bought software — likely a lot of software — for your business. This holds true almost regardless of business size, type of organization, or kinds of software. We’ve seemingly entered a world where “There’s an app for that” is equally tied to “There’s aRead more